For the first in this series of design icons I’ve decided to spotlight North-Vancouver Designer Joe Borovich, the creator of the 1970-1978 Canucks’ logo. I would have to say that this logo is one of my favourites as far as logos go for a professional sports team. For this reason, I am beginning my series of designer icons with Joe Borovich.
The logo – fondly known as “Stick-in-Rink” seen above, features a stylized “C” created by two of hockeys most recognizable shapes- a hockey stick inside a rink. The colours also make reference to the waters, and mountains found throughout the land of Vancouver. I must say that this logo is brilliant! So simple and clean, yet it speaks volumes of the brand. As a side note, it has been said that Joe received the grand total of $5,000.00 for the creation of this fine logo.
Even today this logo is a fan favourite. As an alternate jersey, the Canucks’ will sport the classic throwback version from time to time. It should also be noted that in 2007 some minor updates were made to the logo giving it a face-lift. The hockey stick has been slightly angled to represent the letter “V” for Vancouver. The lines have been tightened up, but the colours remain the same.
I’ve always loved the original Canucks logo also and thought it was a mistake when they abandoned it. It’s nice to see that it’s making a comeback.
Joe also made an additional $10,000 for designing the uniforms and then later on another $10,000 and season tickets when the Canucks started using his logo again as a shoulder patch with the orca logo.